Understanding Shopify Pricing
If you’re a small business with big online dreams, knowing the ins and outs of Shopify’s pricing is a must. We’re here to break down the different plans and what they mean for your wallet.
Shopify Subscription Plans
Shopify throws a bunch of plans your way, each designed for different business scenarios. Here’s the scoop:
| Plan | Monthly Pricing (annual subscription) | Monthly Pricing (monthly subscription) | Initial Deals |
|---|---|---|---|
| Starter | $5 | $5 | None |
| Basic | $29 | $39 | $1/month for the first 3 months + a free 3-day trial |
| Shopify | $79 | $105 | $1/month for the first 3 months + a free 3-day trial |
| Advanced | $299 | $339 | $1/month for the first 3 months + a free 3-day trial |
| Shopify Plus | Custom pricing agreed upon | Custom pricing agreed upon | None |
Pricing Structures
Shopify knows businesses come in all shapes and sizes, so the pricing is flexible to fit your growth spurts. Here’s what you’ll pay for:
- Subscription Fees: This one’s predictable, the price tag you see on your chosen plan.
- Transaction Fees: When you use a third-party payment gateway, be ready for some skimming off the top. Basic plans lose 2%, Shopify plans 1%, and Advanced plans 0.5% unless you’re down with Shopify Payments.
- Payment Processing Fees: Separate from Shopify’s cut, these are all about what payment processors like PayPal or Stripe charge.
Curious about how to set up your shop? Swing by our Shopify store setup page.
Discount Opportunities
Go annual, and Shopify sweetens the deal with a 25% discount on Basic, Shopify, and Advanced plans. Perfect if you’re thinking long-term.
| Plan | Monthly Cost (annual) | Monthly Cost (monthly) | Discounted Annual Pricing |
|---|---|---|---|
| Basic | $29 | $39 | $348 (approx. 25% off) |
| Shopify | $79 | $105 | $948 (approx. 25% off) |
| Advanced | $299 | $339 | $3588 (approx. 25% off) |
Having a firm grasp on these pricing options lets business owners pick the Shopify package that clicks for them. Want to jazz up your storefront? Dig into our guide on Shopify store customization. And if boosting sales is your thing, check out our tips on Shopify store marketing.
Exploring Shopify Plans
If you’re thinking about setting up a shop with a Shopify online store, diving into the different Shopify plans can help steer your decision. We’ll break down each one’s bells and whistles along with what it’s gonna cost you.
Starter Plan
The Starter Plan is like dipping your toes in the water; it’s not a huge commitment, but it gets you started. At just $5 a month, it gives you a platform to sell through social media and messaging apps. It’s a neat choice if you’re just playing around with the idea of opening an online store and don’t wanna go all out right away.
| Plan | Monthly Cost | Features |
|---|---|---|
| Starter Plan | $5 | Social media and messaging sales, basic online store |
Basic Plan
For small businesses eager to put themselves out there, the Basic Shopify Plan is worth a look. It sits at $29 per month if you commit for the year, or $39 if you’re more of a pay-as-you-go type. There’s even a sweet promo where you pay $1 a month for the first three months after a quick 3-day free trial. This plan covers all the bases for running an online store: website, blog, and discount codes included.
| Plan | Monthly Cost (Annual) | Monthly Cost | Promotion | Features |
|---|---|---|---|---|
| Basic Plan | $29 | $39 | 3 months at $1/month | Online store, website, blog, discount codes |
Shopify Plan
The Shopify Plan is for those on a growth spurt, needing more than the starter pack. At $79 a month if you’re in for the long haul or $105 if you prefer flexibility. This one includes all Basic Plan features with the bonus of professional reports and gift card capabilities, perfect for businesses ready to ramp things up a notch.
| Plan | Monthly Cost (Annual) | Monthly Cost | Features |
|---|---|---|---|
| Shopify Plan | $79 | $105 | Basic Plan features, professional reports, gift cards |
Advanced Plan
Bigger operations might want to consider the Advanced Shopify Plan. It’ll set you back $299 monthly if you commit annually, or $339 if you prefer to take it month by month. You get everything the Shopify Plan has, plus an advanced report builder and third-party shipping rate calculations. It’s a hefty option for businesses looking to take a deep dive.
| Plan | Monthly Cost (Annual) | Monthly Cost | Features |
|---|---|---|---|
| Advanced Plan | $299 | $339 | Shopify Plan features, advanced report builder, third-party calculated shipping rates |
Shopify Plus Plan
For the big guns out there—the Shopify Plus Plan is your jam. Geared for enterprises or businesses with lots of sales, this plan is bespoke in pricing and comes with all the hand-holding you’ll need. You get a dedicated account manager and more API resources to play with, making it perfect if you’re gearing up for some serious scaling action.
| Plan | Monthly Cost (Custom) | Features |
|---|---|---|
| Shopify Plus Plan | Custom Pricing | Dedicated account manager, advanced API resources, personalised service |
Each Shopify plan is packed with features to meet the needs of businesses at different growth stages. With these insights, small businesses can weigh their options and choose what’s gonna click with their needs. For some extra deets on Shopify pricing and what it means for you, check out our Shopify online store features article.
Factors Affecting Shopify Pricing
When you’re figuring out the cost of a Shopify online store, it’s good to know what affects the pricing. We’re talking about transaction fees, third-party payment provider charges, and setup expenses.
Transaction Fees
Let’s chat about transaction fees ’cause they’re a biggie in Shopify pricing. These are added every time a sale goes through, and it changes depending on your subscription plan. Check out this table for a quick look at what you’ll be paying:
| Shopify Plan | Transaction Fee |
|---|---|
| Basic Plan | 2.9% + 30¢ |
| Shopify Plan | 2.5% + 30¢ |
| Advanced Plan | 2.4% + 30¢ |
It’s a combo of a percentage of the sale and a small fixed cost per transaction. Remember to add these to your budget when running your Shopify store.
Third-Party Payment Provider Fees
Deciding to bring in a third-party payment provider? Well, that’s going to come with extra fees too. Here’s what you’ll face on different plans:
| Shopify Plan | Third-Party Provider Fee |
|---|---|
| Basic Plan | 2% |
| Shopify Plan | 1% |
| Advanced Plan | 0.6% |
These fees stack on top of the transaction fees. It’s worth doing the math on the full cost if you’re planning to go with a third-party payment option.
Setup Fees
A perk of kicking off a Shopify online store is the absence of setup fees for all plans. You can easily jump into selling without sweating an upfront cost.
Grasping these factors sets you up to choose the best plan fitting your business. For more on getting your store off the ground, swing by our piece on Shopify online store features.
Value Comparison of Shopify Plans
Basic vs. Advanced Plan
Let’s get straight to it: picking between Shopify’s Basic and Advanced plans isn’t just about the price tag. It’s about finding the best fit for what you need and where you’re headed.
| Plan | Monthly Cost (Annual Commitment) | Monthly Cost (Monthly Billing) | Key Features |
|---|---|---|---|
| Basic Shopify | $29 | $39 | Abandoned cart recovery, discount codes, manual order creation, customer segmentation, 24/7 support, shipping perks, free SSL certificate, automatic sales tax calculations, POS payments (1 location) |
| Advanced Shopify | $299 | $339 | Everything in Basic, lower card fees, 15 staff accounts, advanced reports, massive shipping discounts, shipping insurance, and calculated third-party shipping rates. |
The Basic Shopify plan, at a sweet $29 a month if you’re in for the year, packs a punch for small businesses. You get the essentials like saving carts, discounts, and creating orders yourself. There’s customer segmentation, shipping benefits, and safety first-vibes with a free SSL certificate and fraud analysis. Plus, think 24/7 support is all night convenience!
Step it up to the Advanced Shopify plan and we’re talking $299 a month annually—yup, it’s more but you get what you pay for. Perfect for businesses aiming to scale up. Besides the basics, you enjoy lower credit card fees, up to 15 staff accounts, and reporting that can go DEEP. You’ll love those 88% shipping discounts with DHL and UPS plus shipping insurance. Oh, and you can show off with real-time third-party shipping calculations.
Features and Benefits
Comparing the plans, both have distinct perks. The Basic plan is your go-to for small teams needing bang-for-your-buck e-commerce chops. Let’s unpack each:
Basic Shopify Plan:
- Save those carts from the brink of oblivion
- Rock those discount codes
- Go manual with order creation
- Segment customers like a pro
- Lean on 24/7 support—help’s always around
- Enjoy shipping perks
- Feel secure with a free SSL certificate and fraud watch
- Automatic sales tax magic
- POS payments at one spot
Advanced Shopify Plan:
- Basic shop features plus:
- Pocket more with lower credit card rates
- Bag up to 15 staff accounts
- Advanced report builder for those eager to dig into data
- Huge shipping rebates, thanks to DHL Express and UPS
- Shipping insurance for peace of mind
- On-the-go third-party shipping rates
In a nutshell, your choice depends on what your business needs. The Basic plan slices up to $4,320 a year off your expenses compared to Advanced, making it super wallet-friendly for the smaller biz scene.
For setup tips or personalization pointers, check out Shopify online store setup and Shopify online store customization. And if you’re hunting for ways to crank up sales, swing by Shopify online store marketing.
Success Stories with Shopify
Plenty of brands have hit it big on Shopify, creating killer online vibes. Here, let’s size up four stars: Gymshark, Fashion Nova, Judy, and Hydrant. Each took Shopify’s toolkit and worked it like pros to up their sales game and connect with shoppers.
Gymshark
Straight outta the UK, Gymshark’s all about making ripples in the fitness gear scene. They’ve stirred up a tight-knit community through their Gymshark66 challenge, rooting for fans to get fit over 66 days. It’s not just about the sweat; it’s also driving big-time engagement and sales. For the numbers folks out there, check this—Gymshark’s scoring a 30% average conversion rate during these contests. This kind of energetic buzz is pure gold for customer loyalty and bagging online sales.
| Metric | Value |
|---|---|
| Average Conversion Rate | 30% |
| Challenge Duration | 66 days |
Fashion Nova
Fashion Nova nailed the audience connection by showcasing snaps taken by their customers right on their Shopify homepage. People dig seeing everyday folks rocking the brand’s threads, with these real-life images pulling in 28% more interest than polished brand shots. This move amps up engagement and wraps customers in a cozy blanket of trust and unity.
| Metric | Value |
|---|---|
| Increase in Engagement | 28% |
| Main Feature | Customer Photos |
Judy
Judy rolls with the “less is more” vibe, making decisions easy by keeping choices to just four options on their Shopify site. This little tweak made waves, with customers snapping up goods 30% of the time, compared to just 3% when overloaded with choices. Clean, simple, done deal.
| Metric | More Options | Fewer Options |
|---|---|---|
| Purchase Rate | 3% | 30% |
| Number of Options | Multiple | 4 |
Hydrant
Hydrant’s all about quenching thirst, but with a splash of fun. They whip up interactive quizzes on their Shopify site to tailor the shopping trip to each customer’s needs. Nail that quiz, and get a discount—incentives are everyone’s best mate. This personal touch doesn’t just tick boxes for customers but cranks up their happiness and brand loyalty.
| Metric | Value |
|---|---|
| Engagement Tool | Quizzes |
| Strategy | Discount for Quiz Completion |
By soaking up these tales of triumph, small businesses can pick up smart tactics to turbocharge their Shopify online store customization and Shopify online store marketing. Each brand here plays its tune to pull in customers and boost sales, showing off what an ace Shopify store can do when it’s set up just right.
Sustainable Brands on Shopify
Let’s chat about this important shift—sustainable business practices are no longer just a trend. They’re a lifestyle choice for many consumers and businesses alike. Shopify’s been a home ground for those forward-thinking, eco-friendly brands that are keen on making a difference. Let’s dive into the stories of a few standout brands that are all about green life.
Hiut Denim Co.
Ah, jeans! We all love a good pair, don’t we? Hiut Denim Co. is all about denim done right. Started in 2011 in Cardigan, Wales, they’re weaving tales of local craftsmanship. Instead of churning out piles of jeans, Hiut rolls with the ethos of quality over quantity, aiming to rejuvenate the town’s rich manufacturing history.
| Brand | Founded | Location | Key Focus |
|---|---|---|---|
| Hiut Denim Co. | 2011 | Cardigan, Wales | Top-notch Quality |
Tentree
Tentree’s mission is as ambitious as it is simple: plant ten trees for every item sold, thanks to founders Dave Luba and Kalen Emsley. With a billion-tree goal by 2030, Tentree makes strides in reforesting our planet—impacting more than just their bottom line. Talk about leaving behind more than just footprints!
| Brand | Founders | Trees Planted per Item | Goal |
|---|---|---|---|
| Tentree | Dave Luba, Kalen Emsley | 10 | 1 Billion Trees by 2030 |
Rothy’s
How about turning trash into treasure? Rothy’s is rocking the sustainable scene by using 3D knitting tech to craft killer footwear and accessories. They’ve given new life to over 60 million discarded plastic bottles. Talk about stepping up the eco-friendly footwear game!
| Brand | Technology | Environmental Impact |
|---|---|---|
| Rothy’s | 3D Knitting | 60 Million Bottles Repurposed |
Fresh Heritage
When it comes to grooming, Fresh Heritage is repping the brothers Jamil and Gamal Codner. Their grooming kits, designed for men of colour, fuse style with sustainability—because looking good shouldn’t come at the earth’s expense. From beard oils to eco-friendly practices, they’re scoring major points for both style and substance.
| Brand | Founders | Products | Focus |
|---|---|---|---|
| Fresh Heritage | Jamil Codner, Gamal Codner | Grooming Kits | Eco-Friendly Vibe |
The Honey Pot
Ladies, rejoice! The Honey Pot is knocking it out of the park with all-natural feminine care. Using herbal ingredients, they aim to soothe and ease those intimate discomforts naturally. Their approach is about healing without any harsh extras—think of it as nature giving a nod of approval.
| Brand | Focus | Products | Approach |
|---|---|---|---|
| The Honey Pot | Women’s Care | Herbal Goods | Natural Solutions |
These brands are living proof that you can fuse sustainability into your biz while leveraging Shopify’s handy features. Curious to create your piece of this eco-friendly pie? Check our guides on Shopify online store setup and Shopify online store customization.
