Setting Website Redesign Goals
Kicking off a website makeover means getting crystal clear on what you want to achieve. Goals should be as sharp as a tack, with numbers that tell you precisely how you’re doing. We’re lining up our aims with the end game to make sure everything’s on the same page.
Defining Objectives and KPIs
So before you even think about overhauling the look and feel of your site, you’ve gotta know your objectives like the back of your hand. They ought to be laser-focused, achievable, and ticking against the clock (SMART, for anyone keeping score). This way, everyone involved knows not just the what and why but also the how of hitting those redesign targets.
KPIs—or those handy-dandy markers that spell out our progress in black and white—can shine a light on how well the website is strutting its stuff. Some favorites for a site revamp include:
- Boost in website traffic: Jot down those numbers on how many eyes your site can grab.
- Jack-up conversion rates: Look at the folks taking action—be it buying or just saying hi.
- Drop those bounce rates: Dig into where folks are bailing fast and make those spots pop more.
- Smooth mobile sailing: Check how your site behaves for mobile users by looking at their journey metrics.
Gear like Google Analytics and HubSpot’s Marketing Analytics are trusty sidekicks when it comes time to peel back the layers on those numbers. Keeping tabs on these figures gives the crew what they need to steer through the redesign.
| Objective | KPI | Heard it before? | What’s new? |
|---|---|---|---|
| Pull in more visitors. | Unique visitors | 10,000/month | 15,000/month |
| Bump-up sales actions | Conversion rate | 2.5% | 4% |
| Make ’em stick around | Bounce rate | 50% | 30% |
| Smooth mobile ride | Mobile session duration | 1.5 min | 2.5 min |
For the full rundown, check our article on improving website user experience.
Aligning Goals with Outcomes
Once your line-up of objectives and KPIs is good to go, the next step is to make sure they match what you want the redesign to deliver. When goals and outcomes get along like bread and butter, you’re all set to chase the numbers that count for your biz.
Say, if your main gig is peddling stuff, then your compass should point you toward conversions and engagement. Likewise, if you’re flashing your brand name around town, bumping up visitor counts and tracking social media ripples makes the most sense.
Rolling out a detailed plan—where goals and KPIs cozy up—can sometimes hog more time than the actual facelift. Yet, mapping things out from square one means smoother sailing later on. Document where you stand now before you get cracking, so you can see what’s improved when all’s said and done.
Balancing the nerdy side of SEO with wise content and site structure moves is key to keeping those search rankings shiny while picking up new ways to reach the top. For more nitty-gritty, dive into our article on SEO considerations for website redesign.
Making sure your goals hit the target means every part of the reborn site pulls its weight in hitting the bigger business goals. With sharp goals, spot-on KPIs, and seamless alignment, site owners can nail the relaunch. To size up the best approach, check our website refresh ideas and modern website upgrade tips.
Evaluating Website Performance Post-Redesign
Alright folks, let’s talk about checking out how our shiny ‘new and improved’ website is doing post-makeover. Think of it as giving your car that post-service spin: everything should hum just right. Here, we’re digging into the nitty-gritty of keeping an eye on visitor numbers and what they’re up to, plus figuring out if we’re hitting our goals, like sales and sign-ups, with the new design in play.
Keeping Tabs on Visitors and What They’re Doing
Now that we’ve jazzed up the website, it’s time to see if more folks are knocking on our digital door. These numbers are like footprints telling us what’s working and what’s not:
- Bounce Rate: This is all about who’s landing on the site and bouncing right off before clicking around. If too many folks are doing this, something ain’t right.
- Time on Page: This little gem tells us how long a reader sticks around. The longer, the juicier they’re finding the content.
- Pages per Session: This counts how many pages someone checks out in one go. More is better and hints at a good ol’ browsing experience.
| Metric | Before Update | After Update |
|---|---|---|
| Bounce Rate | 55% | 45% |
| Avg. Time on Page | 1 min 20 secs | 2 mins |
| Pages per Session | 3 | 4 |
Checking out these numbers helps us see if the new digs are keeping people around or sending them packing. Want more nitty-gritty on boosting visitor interaction? Check out our piece on spiffing up website user experience.
Sizing up Conversion Rates
Conversions are like gold stars in school but for business—form sign-ups, buying stuff, and getting fresh leads fall under this umbrella. Here’s what to keep an eye on:
- Form Submissions: Includes those who fill out the info and send it our way.
- Purchase Rate: It’s all about the percentage of visitors turning into buyers.
- Lead Generation: Those folks showing interest enough to share their contact details.
| Conversion Metric | Before Update | After Update |
|---|---|---|
| Form Submissions | 15% | 25% |
| Purchase Rate | 3% | 5% |
| Lead Generation | 20 leads/month | 35 leads/month |
Rolling those numbers against each other gives us a clear picture of how the revamp is stacking up against what we’re after. If you’re curious to learn more, there’s a heap of tactics waiting in successful website relaunch techniques that might just give you the boost you need.
Keeping a watchful eye on these stats after the facelift isn’t just smart—it’s a game plan for guessing less and knowing more. For some expert hands in giving your site a fresh coat of paint, hit up a website revamp guru.
Enhancing Mobile Experience
As we leap into the new phase of our website revamp, we’ve got our sights set on making the mobile experience top-notch. Let’s chat about why this matters and how we can make sure our website sings on all handheld gadgets.
Why Mobile Matters
These days, more folks browse the web on their phones than on computers. So, if you’re revamping your site, keeping mobile optimisation at the forefront isn’t just smart—it’s necessary. Making your site smartphone-friendly means tweaking your design, speeding up page loads, and making sure every click feels right. Happy mobile users tend to stick around and engage more.
Here’s what’s in it for you:
- Engage More Users: Lightning-fast pages and a smooth interface mean users are more likely to hang out and explore.
- Boost Conversions: Navigating your site should be a cinch, which could mean more users end up doing exactly what you want them to do—like buying a product or signing up for a newsletter.
- Better Search Rankings: Search engines reward mobile-friendly sites with higher rankings, which means more eyeballs on your pages.
If you’re keen on getting expert help, check out our piece on professional website revamp agency for a sneak peek into pro services that can give your mobile performance a boost.
Checking Mobile Friendliness
To ensure your site doesn’t wobble on a smartphone, do thorough testing and keep an eye on some key numbers. Here are some handy tools and metrics to see if your mobile optimisation efforts are hitting the mark.
Tools for Testing
Want to see how mobile-friendly your site is? Give these tools a whirl:
- Google’s Mobile-Friendly Test: Tells you if your page suits mobile devices and suggests tweaks if it doesn’t.
- PageSpeed Insights: Offers the lowdown on how speedy your page is and what you could do to speed it up.
- BrowserStack: Lets you test across various browsers on real devices to spot any design hiccups.
Important Metrics
Keep tabs on these numbers to get a sense of how your site is doing on mobile:
| Metric | What’s It About? |
|---|---|
| Mobile Traffic | How much of your web traffic is checking you out on a phone? |
| Bounce Rate | Are people leaving after just one page, or are they diving in deeper? |
| Average Session Duration | How long do folks stick around during each visit? |
| Page Load Times | How quickly does your page pop up on a mobile screen? |
| Conversion Rate | Of those who drop by, how many do the thing you most want them to do? |
Keeping an eye on these numbers lets us find spots to polish and make smart choices to smooth out the bumpy bits on the mobile ride. For more tips and tricks on fine-tuning your mobile setup, check out our write-up on mobile-friendly website revamp.
Sprucing up the mobile experience is a huge part of a successful website refresh. By sticking to these tips, we aim for a seamless, enjoyable journey for mobile visitors. And hey, don’t shy away from tapping into website renovation companies to catch those stellar results we’re all after.
A/B Testing for Conversion Optimization
When sprucing up a website, one of the first things we reach for is A/B testing to boost conversion rates. We’re putting two versions of our site head-to-head to see which one grabs more eyeballs and wallets. This clever trick helps us tailor our site just right, setting it up to dazzle for the big launch day.
Implementing A/B Tests
Alright, let’s get our hands dirty with some A/B testing. We start by zooming in on the bits of our site that get folks to click, buy, or sign up. Think buttons that scream “Click me!” (CTAs), flashing headlines, sign-up forms, and a color palette. So, we cook up two versions of a page—Version A (the old faithful) and Version B (our shiny new variant)—and see which one clinches the win.
- Define the Hypothesis: Kick off with a hunch about what twist will turn the conversion dial-up.
- Select the Element to Test: Pick just one thing to fiddle with, like switching up the headline or changing the color of that “buy now” button.
- Split Traffic: Share the love—divide folks between Version A and Version B evenly.
- Measure Results: Bring out the detective gear, like analytics tools, to see who’s the winner.
- Analyse Data: Crunch the numbers to spot the winning version.
| Element | Version A (Control) | Version B (Variant) | Conversion Rate (%) |
|---|---|---|---|
| CTA Colour | Blue | Red | 5% (A), 7% (B) |
| Headline | “Buy Now” | “Get Started” | 3% (A), 4.5% (B) |
For more clever A/B tricks, hop over to our modern website upgrade tips.
Refining Design for Conversions
After running our tests, it’s time to tweak and polish those design bits to draw in the crowds. This means diving into the data and picking the variations the audience loves most. We’re talking about:
- Calls-to-Action (CTAs): Jazz up the text, color, and spots of CTAs so they shout out to users.
- Forms: Cut the clutter to make them snappy and easy to fill out.
- Headlines: Pen headlines that shout “Hey, over here!” while offering something juicy.
- Color Schemes: Pick shades that match your brand’s vibe and still rake in clicks.
Besides A/B testing, tools like heat maps and user feedback sprinkle in more clues about user habits. They show us the hotspots users click on, how far they scroll before they tap out, and more, nudging us to finetune the site further.
| Element | Original Version | Refined Version | Improvement (%) |
|---|---|---|---|
| CTA Text | “Submit” | “Get Your Free Quote” | +15% |
| Form Fields | 10 | 5 | +20% |
| Headline | “Sign Up” | “Join Our Community” | +10% |
To read up more on sprucing your site to capture more clicks, check out our article on improving website user experience.
Rolling out regular A/B tests and sprucing up our site’s design bits ensures it stays a cut above. By acting on solid data and fine-tuning continually, we make sure the site’s relaunch isn’t just good, but downright smashing. For a helping hand with your site revamp, check out some professional website revamp agencies.
SEO Considerations for Website Redesign
When it comes to relaunching a website, keeping SEO front and center is like protecting your golden goose. Don’t let those search rankings slip through your fingers. Grasp the present advantages, and you’ll be on your way to digital glory.
Preserving Search Rankings
Holding onto those search engine rankings while you’re giving the website a new coat of paint is like keeping hold of your crown jewels. We’ve got a nifty little guide to help you out:
- Backup the Current Website: Save everything like it’s your favorite playlist on grandma’s old tape recorder.
- Develop a Staging Site: This is your playground to try things out before showing the world.
- 301 Redirects: Like showing the postman your new address so your mail keeps coming.
- Update Internal Links: Make a tidy-up of those pathways from page to page.
- Pre- and Post-Launch Audits: Think of these as your test drives. Spot trouble now, so you’re not on the roadside later.
| Step | Action |
|---|---|
| Backup | Full backup of existing site |
| Staging Site | Develop for pre-launch testing |
| 301 Redirects | Map old URLs to new URLs |
| Internal Links | Update to reflect the new structure |
| SEO Audits | Pre- and post-launch checks |
Getting to grips with our audience numbers and goals before teaming up with a bunch of SEO mavens gives us a leg up. Knowing the slice of pie that comes from search engines can sharpen our moves and make sure we’re aiming right. Nail those big goals, and everyone from SEO geeks to the design whizzes will be dancing in sync.
Leveraging New SEO Opportunities
A fresh website doesn’t just mean a new facade; it’s also a chance to pump up the SEO action. Here’s the secret sauce:
- Content Review: Tweak and polish that content until it sparkles with the right words and keeps readers glued.
- SEO Strategy Update: Bend and weave with the latest search engine likes and dislikes.
- Innovative SEO Practices: Get fancy with structured data, spiffier metadata, and mobile-ready features (dig into our guide on mobile optimisation).
- Responsive Design: Make sure it snuggles nicely on any screen, like your coziest blanket, crucial for those phone surfers. Get on board with our smart tips for responsive designs.
- Enhanced User Experience: Speed her up, smooth the flow, and everyone will be sticking around a lot longer (find more tips on user experience).
| SEO Opportunity | Description |
|---|---|
| Content Review | Optimise content for keywords and engagement |
| SEO Strategy | Align with the latest trends and algorithms |
| Innovative Practices | Structured data, enhanced metadata |
| Responsive Design | Ensure mobile-friendliness |
| User Experience | Enhance speed and navigation |
Whether you’re teaming up with a slick website redesign squad or going solo on the makeover, keeping these SEO hints in the loop will set you up for some long-haul success.
For more bits and bobs on sprucing things up, browse our favorite refresh ideas.
Monitoring Performance and User Experience
Keeping an eye on how things go after sprucing up our website is key to knowing if all that elbow grease was worth it. By using nifty tools and having a gander at some important numbers, we’ll get the lowdown on how the new and improved site is gettin’ on.
Tools for Tracking Progress
Once the shiny, new version of our website goes live, we’re gonna need some help keepin’ tabs on it. In some trusty friends: Google Analytics and Search Console. These tools spill the beans on how folks interact with our site, the traffic coming through, and a bunch of other handy info.
Google Analytics: This is our go-to for sussing out how visitors are behaving. We get the 4-1-1 on who’s showin’ up, how long they’re hangin’ around, and which paths they’re takin’. By havin’ a look-see at this data, we can figure out where we’re losin’ folks or where they’re gettin’ stuck.
Search Console: This one’s our sidekick for trackin’ how we’re doin’ in search results land. It helps suss out what searches are bringin’ folks our way, what pages need a bit of polish, and how we can give our SEO a boost.
Checkin’ in on these numbers regularly keeps us in the loop on what’s workin’ and what ain’t, so we can jump on any hiccups and sort ’em out lickety-split.
Bounce Rates and User Engagement
The bounce rate’s a hint that folks aren’t sticking around after just one look-see. A lofty bounce rate can suggest tricky spots like puzzlin’ info, hard-to-find buttons, or a site that doesn’t play nice with phones. Catchin’ and fixin’ these hiccups helps us give folks a nudge to stick around.
| Metric | Description |
|---|---|
| Bounce Rate | How many visitors are leaving without lookin’ at another page |
| Average Time on Page | How long folks are lingerin’ per page |
| Pages Per Session | How many pages do people browse on average |
We gotta put on our detective hats and sort through browsing patterns to spot usability hiccups. Is there a navigational puzzle to solve, something missin’ in the content, or maybe the mobile view needs a touch-up?
Tacklin’ these bits and bobs will help make sure our website redo keeps folks comin’ back for more. And hey, if you’re eager to learn some new tricks for polishing up your online digs, check out our reads on modern website upgrades and boost user experience.
